The ultimate power pout! This creamy-matte, full-coverage lip colour delivers intense moisture with bold, long-lasting colour and stays in place for up to 12 hours of continuous wear. The texture is weightless on lips and comfortable. The colour-rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day® Liquid Lipstick hydrates and softens the lips so they look and feel beautiful!